October 13th, 2012 Tags: 21st Century, 31 Million, Bloggers, Business Owners, Business Sites, Business Website, Competence, Credibility, Followers, Internet Technologies, Marketing Strategies, online marketing agency, Presence, Professional Designers, Professional Lives, Professional Services, Professional Website Design, Professional Websites, Sales Strategies, Small Businesses, Social Marketing, social media marketing, Visibility, web design services, website design agency
Posted in Uncategorized As we move further into the 21st century, Internet technologies are becoming an essential part of our personal and professional lives. For business owners, having an online presence is almost mandatory if they want to stay ahead of the competition. What is more, having a site created by a professional website design agency can in fact boost marketing and sales strategies in ways that would not be possible otherwise.
In the United Kingdom, more than 78 per cent of the total number of businesses have a website, and in 2011 alone there were more than 31 million orders and purchases made online through business sites nationwide. However, recent statistics show that only 54 per cent of small businesses in the UK have a website, so those who form part of that group could be missing out on numerous opportunities for growth.
The benefits of having a professionally designed website
Surely, in today?s digital world there are plenty of options that allow businesses and bloggers to design a website at no cost. However, there are many benefits that can be drawn from having a professionally designed website, so it pays off to invest in the professional services of a website design agency.
In the first place, professional websites can increase the visibility of a business, blog, or organisation. In turn, increased visibility will multiply the chances of attracting potential customers or followers. And needless to say, more customers translate into higher revenues, particularly because having a website allows 24/7 access to customers. Secondly, having a website designed by professionals can reassure customers of the credibility and competence of a business. Lastly, professional designers can take care of every aspect of website updating and maintenance, allowing business owners to exclusively dedicate their time to running their business.
Once the decision has been made to give a company an online presence, the next step is to choose a professional web design company. Since there are hundreds of these, the task of choosing the most adequate agency can be an arduous one. What follows are some useful suggestions on how to go about choosing the best website design company.
Three useful tips for choosing the right web design agency
1- Online searches vs word of mouth
Reputable web design companies will have a testimonial section and / or a list of previous clients available on their sites. This information can be used to determine whether the agency has sufficient experience to take on a specific project. Alternatively, it may be a good idea to ask for recommendations at business networking meetings and similar events. And if you have been particularly impressed by a specific website, why not ask about the agency that designed it?
2- Going beyond the basics
There is much more to web design than meets the eye. The most successful businesses make use of all the possibilities available through website design, including search engine optimisation, online shop setup, contact forms, Internet marketing, PayPal and secure transactions, and integration with the most popular social networks.
3- Ensuring continued support
There is nothing more frustrating for customers than not being able to access a website as and when they need it. Since new technologies keep evolving year after year, it is important to choose a web design company that can guarantee ongoing support and website maintenance services.
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